Job Description
Apex Digital Labs is seeking a visionary Senior 2D Animator to elevate our digital storytelling capabilities. In this pivotal role, you will craft fluid, high-fidelity motion graphics that define our brand identity across web, mobile, and emerging digital platforms.
We are looking for a creative technologist who not only excels in traditional 2D animation principles but also embraces cutting-edge tools to deliver immersive visual experiences.
Responsibilities
- Design and produce high-quality 2D animations, character motion, and motion graphics for global marketing campaigns.
- Collaborate closely with UI/UX designers and product managers to translate complex data and concepts into intuitive, animated interfaces.
- Develop and maintain a robust library of motion assets and reusable templates to ensure workflow efficiency.
- Create intricate storyboards and animatics to visualize project scopes before production begins.
- Mentor junior designers and conduct code reviews to maintain high visual standards.
- Optimize animations for performance across various devices and browsers.
Qualifications
- 5+ years of professional experience in 2D animation, motion graphics, or character animation.
- Expert proficiency in Adobe Creative Cloud (After Effects, Photoshop, Illustrator).
- Strong command of the 12 principles of animation with a focus on timing, spacing, and weight.
- Portfolio showcasing a diverse range of 2D styles, from flat design to character animation.
- Experience with vector-based animation tools (e.g., Adobe Character Animator, Lottie) is highly preferred.
- Excellent communication skills and the ability to articulate creative concepts to technical stakeholders.