Job Description
We are seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. As a key player on our digital marketing team, you will be responsible for developing and executing comprehensive SEO strategies that drive organic traffic, increase search visibility, and boost revenue. You will collaborate closely with content creators, developers, and product managers to ensure our digital presence is optimized for both search engines and users.
In this role, you will leverage your deep understanding of search algorithms and analytics to identify opportunities, solve technical challenges, and deliver measurable results that align with our business objectives.
Responsibilities
- Lead comprehensive technical SEO audits to identify and resolve site architecture, crawlability, and speed issues.
- Develop and execute high-level keyword strategies targeting high-value search terms and user intent.
- Optimize on-page elements, including meta tags, headers, and content structure, to maximize search engine performance.
- Manage and execute off-page link-building campaigns to enhance domain authority and referral traffic.
- Monitor search algorithm updates and proactively adjust strategies to maintain rankings.
- Generate and present monthly SEO performance reports, providing actionable insights to stakeholders.
- Collaborate with the web development team to implement technical SEO best practices and schema markup.
Qualifications
- 5+ years of proven experience in SEO, preferably within a fast-paced tech or e-commerce environment.
- Deep understanding of Google’s algorithms, including recent updates like Helpful Content and Core Web Vitals.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Familiarity with HTML, CSS, and basic JavaScript is a strong plus.