Job Description
We are seeking a visionary Senior SEO Specialist to lead our search engine optimization efforts. In this pivotal role, you will drive organic growth, enhance our digital visibility, and optimize user experience across our platforms. You will act as the bridge between technical data and creative content, ensuring our brand remains a dominant force in search results.
What You Will Do:
We are looking for a strategic thinker who can translate complex data into actionable growth strategies. If you are passionate about the ever-evolving landscape of search algorithms and possess a deep understanding of digital marketing mechanics, we want you on our team.
Responsibilities
- Conduct comprehensive technical and on-page SEO audits to identify optimization opportunities and fix site architecture issues.
- Develop and execute data-driven keyword strategies to target high-intent search terms and drive qualified traffic.
- Collaborate with content teams to optimize blog posts, landing pages, and product descriptions for maximum organic reach.
- Monitor search engine algorithm updates (Google Core Updates, etc.) and adapt strategies accordingly to maintain rankings.
- Analyze web performance metrics using Google Analytics and Search Console to report on campaign ROI and provide actionable insights.
- Manage and oversee off-page SEO activities, including link building campaigns and digital PR initiatives.
Qualifications
- Minimum of 4-6 years of proven experience in SEO, preferably within a high-growth agency or a tech-forward in-house environment.
- Deep knowledge of Google’s Search Central guidelines, core algorithms, and ranking factors.
- Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
- Strong analytical skills with the ability to interpret data and generate comprehensive monthly performance reports.
- Familiarity with HTML, CSS, and basic JavaScript for technical optimization tasks.
- Excellent communication skills, capable of educating stakeholders and cross-functional teams.