Job Description
We are seeking a visionary Senior SEO Specialist to join our elite marketing team. In this pivotal role, you will be the architect of our organic growth strategy, driving high-intent traffic and significantly boosting our digital footprint. You will leverage data-driven insights to optimize our web presence and outpace the competition.
Responsibilities
- Lead comprehensive keyword research and competitive analysis to identify high-value opportunities and target audience intent.
- Execute on-page and off-page SEO strategies, including link building campaigns, to improve search rankings and domain authority.
- Collaborate closely with content creators and product teams to develop SEO-optimized articles, landing pages, and product descriptions.
- Monitor, analyze, and report on website performance using Google Analytics 4 (GA4) and SEO tools like SEMrush or Ahrefs.
- Conduct rigorous technical SEO audits to ensure website speed, crawlability, and schema markup are optimized for maximum performance.
- Stay ahead of Google algorithm updates and emerging industry trends to maintain a competitive edge and implement necessary adjustments.
Qualifications
- 3-5+ years of proven experience in SEO, preferably within a B2B or SaaS environment.
- Deep understanding of Google Analytics 4 (GA4) and Google Search Console.
- Proficiency with technical SEO tools such as Screaming Frog, SEMrush, and Moz.
- Strong knowledge of HTML, CSS, and JavaScript to assist with technical implementation and debugging.
- Excellent written and verbal communication skills for cross-functional collaboration with developers and designers.
- Bachelor’s degree in Marketing, Business, or a related field.