Job Description
We are seeking a visionary Senior SEO Specialist to join the Apex Digital Group. In this pivotal role, you will drive our organic growth strategy, ensuring we dominate search rankings and maximize our digital visibility. You will act as the bridge between technical development and content strategy, leveraging data to create a seamless user experience that converts.
As an SEO Expert, you will be responsible for auditing our infrastructure, optimizing high-traffic pages, and leading a team of content creators. If you are passionate about search algorithms, analytical problem-solving, and leading high-impact campaigns, we want to meet you.
Responsibilities
- Develop and execute comprehensive, long-term SEO strategies to drive organic traffic growth and increase conversion rates.
- Conduct in-depth keyword research, competitive analysis, and gap analysis to identify high-value opportunities.
- Oversee on-page and technical SEO optimization, including site speed, mobile-friendliness, and schema markup implementation.
- Manage and lead link-building campaigns, building high-authority backlinks to improve domain authority.
- Analyze performance metrics using Google Analytics, Search Console, and Ahrefs to report on ROI and KPIs.
- Collaborate with cross-functional teams, including developers and copywriters, to implement technical SEO fixes and content updates.
Qualifications
- Minimum of 5 years of proven experience in SEO and Digital Marketing, preferably within a fast-paced agency or enterprise environment.
- Deep understanding of Google’s Search Central guidelines and recent algorithm updates.
- Proficiency with advanced SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
- Strong knowledge of HTML, CSS, and JavaScript basics to communicate effectively with technical teams.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable business insights.